Triple M

Content Creating Guidelines

Thank you for participating in Puff Social's Triple M Dispensary campaign! Below are the key points we'd like you to highlight in your video content:

Campaign Goals:

  • Let the Massachusetts community know about Triple M’s premium cannabis offerings!

  • Drive store awareness and foot traffic.

  • Highlight key store details and services.

  • Position Triple M as the locals choice for pure, high quality Cannabis products. 

Key Talking Points:

  • Locations:

    • Plymouth: 9 Collins Avenue, Plymouth, Massachusetts 02360

    • Mashpee: 41 Echo Road, Mashpee, Massachusetts 02649

  • Operating Hours:

    • Monday - Saturday: 10 AM - 8 PM

    • Sunday: 10 AM - 3 PM

Main Challenge:

The Journey to Triple M

  • Show yourself traveling to the dispensary and highlight different ways to get there (driving, public transport, biking, etc.).

  • Show the interior of the shop. 

  • Introduce yourself.

  • Interview staff members.

  • Mention how Triple M is one of only a few dispensaries in the Cape Cod area and why it's worth the visit.

Additonal Challenges: Post 3 Reels & 1 Story

  • Instagram Reels: Influencers are required to create three (3) pieces of content:

    • Dispensary Showcase Reel: Highlight the in-store experience, products, and staff interactions. 

    • At-Home Product Review Reel: Feature a Triple M product, discussing its effects, quality, and overall experience.

    • Creative Skit Ideas: Click Here 

    • Instagram Carousel (Optional): Post a five (5)-photo carousel showcasing the dispensary and products.

  • Instagram Story: Share your in-store experience and product review on your story, providing authentic insights into your visit and Triple M’s offerings.

Editing & Posting: 

  • Post Production: You are responsible for editing your reels and getting them ready to post. We recommend using the editing app CapCut and then adding audio from Instagram. DM us if you have any questions.

  • Ready to Post: Once your videos are ready to be posted. Please upload your videos to our google drive using the link we provided below. We will post from the triple M Instagram account and send you a collaboration request.

Timeline:

We ask that you complete your independent reels and photo within 1 week of your visit. If you finish both the independent requirements within 3 days of your visit, you can earn $20 for fast turnaround. Please DM us your cash app or venmo to @puff.socially 

Content Best Practices:

  • Introduce the Location: Capture shots outside and inside the dispensary.

  • Showcase the Experience: Highlight the product selection and any interactions with the staff.

  • Keep It Authentic: Share your genuine impressions and recommendations.

  • Call to Action: Encourage viewers to visit Triple M or order for delivery.

General Guidelines: Do's:

  • Film in the correct orientation (vertical for TikTok/Reels, horizontal for YouTube).

  • Record in 4K resolution for the highest quality.

  • Ensure clear audio and proper lighting.

  • Stay positive, professional, and on-brand.

  • Be respectful of customers in the store and whether or not they want to be in your videos

Don'ts:

  • Do not discuss negative points about Triple M. 

  • Avoid using violent, hateful, or offensive terminology or imagery.

  • Do not violate community guidelines or platform rules.

Thank you for being part of the Puff Social family! We can’t wait to see your content.

For any questions, reach out to the Triple M staff on site or your Puff Social Contact.